Do you have what it takes? Do you KNOW WHAT TO DO to guide your company safely through the pandemic?

In the New Normal, you cannot do as you did in the old normal, just harder. You need a new way of doing things, a new approach to strategy, to management and to your organizational construct

The world at present stage – and according to all predictions in the future, too – will present companies and leaders with a situation of many unknowns and even ‘unknown unknowns’

There will be many moving parts that all needs attention, and chances are that leaders will not be aware of the how many of these will develop over time, let alone how to take action on the developments

Faced with this, it is easy to become overwhelmed and experience action paralysis, a state where the vast amount of information – or the fact that there is no information – results in a sense of ‘not knowing what to do’

Action paralysis can be extremely dangerous for the company, as managers experiencing this typically will focus on small details in the daily operations instead of grasping the big picture and working on a way forward to secure a future successful position for the company

The known-unknown matrix is a valuable tool in creating an overview of the situation compared with what actions that are required to be taken – it’s built around an axis of market outlook and development and an axis on actions to be taken as a function of the market development